Hard Work Equals Forward Progress

Elizabeth and Dr. Erik Jacobsen enjoy owning businesses and keeping their family on the go

by LISA PORTERFIELD THOMPSON

photo by DR. ROBIN ROGERS

Eternal Beauty Medical Aesthetics held its Grand Opening on August 10, 2019, and is located at 5510 Summerhill Road.

The Jacobsens love staying on the go with their children: Abbygale (18),  Emily (14), and Jaxon (8).

Elizabeth and her husband, Erik, work hard to balance work life and home life.

In 2019, Elizabeth Jacobsen was nominated by her peers and selected by Four States Living Magazine as one of the Fabulous 40 under 40, and since that nomination she has been a very busy lady. In 2019, she told FSLM that she had always dreamed of owning her own business, and today she is not only doing that, but remodeling and expanding and making more progress than even she ever imagined. Happily married to Dr. Erik Jacobsen, Elizabeth is working hard while keeping her busy family moving and even finds the opportunity to relax and enjoy her free time. 

Eternal Beauty Medical Aesthetics on Summerhill Road is owned by Elizabeth and Erik. The interior is a calm and soothing space, with captivating fixtures, intriguing aromatherapy lingering in the air, friendly faces behind the desk, a peaceful waterfall sound in the background, and tons of services to help clients be the best possible version of themselves. Since the environment is so peaceful, upon entry, customers would never know there is a full-blown construction project happening in the back of the business. 

“I wanted to open up a medical spa, because honestly, it’s more fun than working in a clinical or hospital setting,” Elizabeth explains. Before opening Eternal Beauty, she worked in CHRISTUS St. Michael Health System’s emergency room for several years. 

Elizabeth knows what it means to work her way up in the medical profession. She graduated from Atlanta High School in 2004, and soon after began her education at Texarkana College in the LVN program. She then became an RN, and eventually earned a master’s degree as a Family Nurse Practitioner from Walden University. She worked in the Emergency Department, and it was there that she decided to take her career down a different path.  “I wanted to own a business of my own,” she said. “And since we already owned one business in Texarkana, it made sense that we would open Eternal Beauty right here. Texarkana is a good place to raise a family, for the kids to grow up and go to school.” 

Erik is a co-owner of Texarkana Emergency Center, right down the road from Eternal Beauty Medical Aesthetics. TEC is a free-standing emergency center and hospital that just went through a major expansion project itself, and the couple admits all the changes have come fast. “We are adding services to help better serve our customers,” Elizabeth said. “We are putting in a huge water therapy area and adding an infrared sauna. We already do so many facial massages and offer services more on the medical side of things that we think our customers really need an area for relaxation and destressing. People really respond well to those types of services here in Texarkana. It should be ready by February.” 

Eternal Beauty opened in August of 2019, and the busy practice has done nothing but grow since that date. Services offered include BOTOX®, lifts, threading, facials, massages, peels, infusions, needling, microblading, fibroblasting, tightening, medically-assisted weight loss, PlasmaSculpt, laser hair and spider vein removal, vitamin therapy, CoolSculpting®, and more. 

“I love my career in medical aesthetics,” Elizabeth said. “The beauty, health, and wellness industry is ever expanding. We all want to look and feel our best, and I have travelled the country and internationally to research the latest technology and techniques. I have brought them all here to Eternal Beauty Medical Aesthetics.” 

Elizabeth admits that owning her own business does have its challenges. She said the business management side of things is not her favorite.  “The business side of things is definitely the hardest part,” she said. “I like what I do, but that’s not what I went to school for.” 

When asked about working with her spouse, Elizabeth had nothing but positive things to say.  “He just helps, when I’m overwhelmed or overworked. He offers tattoo removal and hormone replacement therapy,” Elizabeth said. “I love having him here. A physician on-site is a very good thing for a business like this.” 

While the business is good and busy, Erik and Elizabeth also have a busy home life to manage. Their three children are each involved in activities and extracurricular activities that keep their schedules full. Abbygale is 18 and graduated from Pleasant Grove High School last year. Emily is 14, Jaxon is 8, and they both attend Red Lick schools. “I waited until Abby could drive to start the business,” Elizabeth explains, “so that helps some. But still, they keep me busy and we are always on the go.” 

As for free time, Elizabeth remarks that there is not much to be had. When the family does have time, they like to go to the lake, and spend time together.